My name is Janaina Baxevani, I am of Greece/Brazilian descent and I have been studying Art & Fashion in London for five years. I started of with an Art & Design foundation degree at Central Saint Martins and moved onto a BA (Hons) in Fashion Promotion (Public Relations) at London College of Fashion.
As a PR and Communication practitioner with excellent qualifications and a strong desire to excel in this profession, I am seeking to align myself with a company positioned for the number one Leading-edge Fashion and Lifestyle company. The scope of my experience includes supporting clients, creating conceptual designs for layouts, developing styling ideas for photo shoots, planning and organising fashion shows, producing innovative Promotions, including effective press releases, eye-catching event invitations, campaign endeavors, keepsakes promotions, improving brand identity, creating visualy-led websites & blogs, exploring research and communicating with strong PR skills. Capitalizing on my internships with a variety of publications, I am seeking a professional opportunity where my management, media-relations, and graphical, styling, visual, design skills can benefit your company.
Here are a few of my significant capabilities: Outstanding design and problem solving skills with the ability to handle rapidly changing schedules and shifting work priorities. Excellent organizational and communicational skills with the flexibility and experience required to remain highly focused and self-possessed in fast-paced, demanding environments. Superior ability to concurrently manage numerous projects while meeting rigorous performance standards and demanding schedules. A hands-on-team member and critical thinker who can quickly learn new systems and skills, develop useful expertise, and produce significant contributions. Proven capacity to successfully render professional-grade photography and publication layout designs using the latest versions of Adobe Photoshop, Indesign, Illustrator and Dreamweaver. Given my technical knowledge, hand-drawing skills, styling skills, PR skills, advertising skills, and client-management strengths, I believe I have the qualifications and enthusiasm that you are looking for. I thrive on challenges and will spend the time and effort it takes to succeed.
FdA FOUNDATION DEGREE IN ART & DESIGN (2006-2007) CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN, London, UK
BACHELOR OF ARTS DEGREE, ITALIAN & DESIGN (for only ONE YEAR: 2007-2008) UNIVERSITY COLLEGE LONDON (UCL), London, UK
BACHELOR OF ARTS DEGREE, FASHION PROMOTION & PUBLIC RELATIONS (2008-2011) LONDON COLLEGE OF FASHION, London, UK
MASTERS OF ARTS DEGREE, DESIGN FOR COMMUNICATION (Commencing in 2011-2012) UNIVERSITY OF WESTMINSTER, London, UK
MASTERS OF ARTS DEGREE, GRAPHIC BRANDING & IDENTITY (To commence in 2012-2013) LONDON COLLEGE OF COMMUNICATION, London, UK
INTRODUCTION TO ADVERTISING WORKSHOPS (2007), FASHION PROMOTION WORKSHOPS (2007), STYLING THE INTERIORS WORKSHOPS (2008), ART DIRECTION WORKSHOPS (2008), CULTURAL & HISTORICAL STUDIES SEMINARS (2008-2010). CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN, London UK STYLING THE PRODUCT SHORT COURSES (2009) ART DIRECTION & STYLING SHORT COURSE (2010) LONDON COLLEGE OF FASHION, London, UK
FASHION PROMOTION STUDENT REPRESENTATIVE (2008-2010) LONDON COLLEGE OF FASHION, London, UK MA DESIGN FOR COMMUNICATION REP (2011-2012)
PROMOTION & EDITORIAL - BEAUTY DIVISION PSYCHOLOGIES, London, 12th July until 15th August 2011
(Internship/ Work Placement) Attended press events and launches, developed a time management plan, practiced styling and art direction (picture editing), using Adobe Creative Suite Software.
• Earned recognition and popularity for generating the highest sales for the company. • Received press recognition at high-profile events, which further promoted beauty products.
WEBSITE JOURNALISM HARPER’S BAZAAR, London, 12th April until 16th April 2010
(Internship/ Work Placement) Had the opportunity to write features and stories for the website. Researched different media for recent celebrity events and styling. Making contacts with the press offices and PRs, while receiving tips and advice from the Art Director and Web designer.
DELIVERED RESULTS: • Played a key role in creating web pages that will promote and help sell products. • Produced quick and satisfactory work, whilst helping the Harper’s Bazaar Team.
ONLINE INSTYLE UK, London, 15th March until 9th April 2010
(Internship/ Work Placement) Explored researched, edited and maintained the magazine’s website. Had the opportunity to work as a stylist and selected/managed the images for the site. Learned to work in a fast pace environment and developed time management.
• Played a key role in creating web pages that will promote and help sell products. • Produced quick and satisfactory work, whilst helping the InStyle team.
ART DIRECTION VOGUE HELLAS, Athens, Greece, 2009 to 2010
(Internship / Work Placement) Had the opportunity to work with a team of designers, assistant designers, graphic designers, editors, directors, photographers, PR’s, publishers and journalists.
Expertly managed workloads, calendars and met rigorous deadlines. Maintained quality standards through communications and direction across the team. Styled and worked with Creative Suite Programs. Edited photo spreads and successfully designed magazine layout. Transformed visions into artwork. Helped organise Fashion Night Out Event in Athens.
• Played a key role in creating the best-selling magazine in Greece. • Travelled to the US on multiple inspiration shopping trips; attended Fashion Week in New York for Trend research, outfit selection and direction. Provided theme inspiration for a photo shoot.
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