The End of Old Luxury and the Rise of the New Paradigms of Fashion
Francesco Morace and Paolo Ferrarini
The aim of this talk is to focus on the future paradigms of the fashion world: creativity and innovation, sustainability and beauty, the richness of differences, local roots. The future opportunities of menswear (and the fashion business in general) are to be identified in the fine tuning of ethics and aesthetics, sustainability and talent, so to search for a model of excellence that is founded on the passion for “making things”, on the quality of relationships and suggesting links that will release the beauty and quality of life. The Italian Renaissance model is pivotal: some case histories of Italian fashion companies will be described in order to show how it’s possible to shift from the concept of “luxury” to the idea of “taste”.