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Investigating Sources of Creativity in the UK Fashion Industry: A Resource-Based View

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Shuyu Lin

In creative industries such as fashion, availability and accessibility of required resources have huge positive influence on new product development success. By starting with the question on what makes a designer fashion SME successful, this research then grounded its focus on the area of new product development and design-driven innovation. This study employed a qualitative approach and used semi-structured interviews as a method of collecting data from the field. A two-staged research design were planned and executed. This study has suggested that patristic-symbiotic relationships between designer fashion SMEs and large high street retailers can be more complicated than the literature has stated when adopting a broader view to investigate sources of creativity from an industrial perspective

 

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Creative Commons Attribution-NonCommercial 3.0 Unported
This Work, Investigating Sources of Creativity in the UK Fashion Industry: A Resource-Based View, by zbeck is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported license.