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iTunes Ual ?

More and more universities seem to be promoting and joining iTunes U, YouTube or Vimeo etc, few have their own in-house video repositories and are using iTunes U, YouTube or Vimeo etc as their primary video repository, is this good practice or is it even a consideration?  Maybe before jumping into iTunes U, colleges really need to have a plan/strategy for how it manages its internal video production and how it archives/makes available and licenses video it produces. Colleges, or specifically at UAL we really need to establish a unified cross college systems for regular video production and archiving, then they can select from their own video archive pot the ‘best/most appropriate’ videos to feed through to commercial channels in specific contexts like iTunes (learning videos, marketing etc), YouTube etc.

Many institutions don’t have the ‘foresight’ to create their own in-house open online video archive/platforms so have to rely solely on external commercial channels like iTunes as their primary platform or video archive, this could present problems in the future.

Commercial media channels really should be secondary channels not primary. I’m a big fan of commercial channels but I don’t think colleges should be putting all its eggs into one commercial basket, all videos produced by the institution should be made available and accessible at all times to everyone and be free from commercial fees, conditions and advertising.

If institutions have their own in-house video archive and learning networks they could directly benefit from the communities built around them. In-house and externally hosted archives can also be mutually beneficial, and if sometime in the future the institution wants to withdraw from a commercial platform they can without fear of being too tied into one host and losing that all important community.

Also see - Have we the right balance between open education and commercial social media?

Ual have been exploring these issues over the past few years, is a good example of video archived and available for download direct, uploaded and stored on its in-house platform by the site users themselves - these videos build up a local and interest/subject specific community of its own, Video is also successfully filtering into YouTube as a secondary channel these attract a different, larger and wider audience.

Chris Follows ( )

For more reflections on open educational practice please see -

Also see 'Creating guidelines for learning videos' -

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Last month, Instagram announced that it will be introducing ads to its photo-sharing app in the upcoming months, to monetize its business. 

In this blog post, the Facebook-owned company has unveiled details of how its ads will look. 


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What if Apple started doing something UAL and its staff and students weren't happy with all there were some ethical or cultural issues of being associated with this brand, what would UALs exit strategy be ? Here is a link to some students talking about UAL and Apple use - Need vs. Desire: The Apple Cult -


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“People aren’t thinking,” he continued, “that they are donating to YouTube. They’re actually thinking, ‘Wow! I’m getting a free ser- vice from YouTube.’ ” Remix page 224

O’Reilly’s point is a good one. It builds directly on Bricklin’s. You create value by giving people what they want; you create good by designing what you’re offering so that people getting what they want also give something back to the community.

It’s this brilliant architecture where everybody puts up their own Web site for their own reasons, links to other people for their own reasons, and yet, there is a creation of shared value. O’Reilly points to YouTube as an example. YouTube’s success, he argues (agreeing again with Chen), came not from the rah- rah of the community activism.

Its success came instead from great code: YouTube’s success, O’Reilly explained to me, wasn’t because [people] thought it was cool. It was because YouTube figured out better how to make it viral. Viral is about making it serve the people’s own interest, so that they’re participating without think- ing that they’re participating. Google said, “Upload your video here and we’ll host it,” and YouTube with their Flash player said, “Either put this video on your site or we’ll host it anyway.” So you get to share the video without any of the costs and with no- muss- no- fuss.

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Instagram seeks right to sell access to photos to advertisers - why open education and external commercial channels dont mix -

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5:05 - public service/commercial balance ..the intense competition there’s some big wealthy online players Google or apple to vying to buy content, IPR, copyright and sometimes inclusively so they can try and dominate the market.  - 

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This Work, iTunes Ual ?, by cfollows is licensed under a Creative Commons Attribution 3.0 Unported license.